Business

3 Tips to Launch Your Real Estate Business Tips to a Successful Start

Great real estate business websites almost seem impossible to make for the rookie agent. Like most real estate agents I know, it has become quite a challenge to compete in the digital age. Coupled with the lack of tech savviness, it may dishearten an agent from finding continued success in their career.

Although websites are common among real estate agents, they are often abandoned or mismanaged by their owners. Agents are often clueless about what to do after getting a domain. This results in ghost blogs after a month-long attempt to get their websites going.

Time-consuming? Yes. A waste of money? Yes. Frustrating? Definitely.

Don’t fret! Getting leads from the internet isn’t rocket science. You don’t have to go through a two-year course in digital marketing either. All you need is a little bit of effort, a little bit of time, and a whole lot of grit.

Real Estate Business Tips to a Successful Start

We’ve compiled a list of the hacks that have helped pave success for a variety of real estate businesses. From choosing the most appropriate platform for you to promoting every blog post, we’ve got you covered.

  1.    Choose the best platform for your audience

When it comes to making a blog, most people often oversee this important step. Blogging platforms are often seen as just a place where your blog can be held. For common folk, blog platforms may just be the same. Newsflash: they’re not.

web 2.0

The biggest blogging platforms as of this writing are Blogspot, WordPress, and Tumblr. All three have their pros and cons.

Blogspot is the oldest one of the bunch. It is currently under Google. Although it’s a classic, Blogspot based blogs are difficult to customize and create marketing-based posts. This makes it a big dilemma for real estate agents.

Tumblr, on the other hand, is the youngest. Founded by David Karp in 2008, Tumblr quickly gained popularity among teenagers and young adults for it’s ease of use. In addition, Tumblr popularized the ‘reblog’ option—an option that allowed you to repost an entire blog post (with credit to the original blogger) to your own blog. This feature was so popular, Facebook parroted it with their ‘Share’ feature.

Tumblr’s reblog button is useful for those who want to get the word spreading quickly. In addition, Tumblr is a blogging platform that puts emphasis on pictures. This makes it perfect for highlighting your best model unit shots through your blog posts!

However, there are a number of disadvantages to using Tumblr. Tumblr currently cannot track specific stats on your posts. In addition, the majority of users are in their teens or early twenties. Unless you are advertising affordable housing for university or start-up apartments at a low price, it’s best to invest tour effort in hosting your blog on a different platform.

WordPress is the preferred platform by most digital natives. Two versions of this platform exist: WordPress.com and WordPress.org.

The main difference between WordPress.com and WordPress.org is that you have to pay for the latter. WordPress.com has a good number of features that are present in the .org version. Despite that fact, WordPress.com is just like another version of Blogspot.

WordPress.org allows users to design a website any way they want. Whether the web site focuses on photos or text, you are sure to achieve your vision.

Another advantage of working in WordPress is the variety of plug-ins that are available. Users can use SEO plug-ins to help improve their posts or add other relevant plug-ins.

  1.    Make the perfect first impression

Now that you’ve got your blog platform down, it’s time to get to the nitty-gritty.

website-design-first-impressions

First impressions are everything. Real estate agents know this too well. There is only a limited thing you can do on the internet to make or break one’s first impression of you.

First, get a domain of your own. The best domain names aren’t more than fifteen letters. Keep your domain short and simple. You can name it after yourself or the types of homes you’re selling.

Second, ensure that your homepage represents you and your brand effectively. This is the first thing any potential client sees and can determine whether they continue to lurk in your webpage or close it out of apathy.

Make sure that your website and homepage are free of clutter and unnecessary widgets that will cause it to load slowly. If you’re not very tech savvy, it’s best for you to hire web designer for this job. Agencies like RealSpace 3D are usually hired for this kind of work. Real Space 3D doesn’t only do web design; they also do 3D rendering as well.

Agencies like RealSpace 3D make it easy for you to communicate your vision. They understand what works for commercial use, and will help work with you to merge both design and function. This allows you to introduce things in your homepage that your competitors don’t have. A digital walk-in feature for the latest project yet to be made? An in-depth and detailed model of that swanky uptown apartment? A clean website that engages its visitors and encourages them to just keep browsing? They’ve got you covered.

  1.    SEO-proof your website

SEO stands for Search Engine Optimization. Different companies use this today to ensure their content pops up first in different search engines. To get that top search spot in Google, Bing, or any search engine on the internet, a variety of strategies are to be done.

SEO-Proof

The oversimplified explanation of how SEO works is through link building. The more websites link back to your content or website, the more relevant it becomes to search engines like Google. There are many ways to get your content to the top, but your safest bet is through long-tail keywords.

Long-tail keywords are, to oversimplify it, keywords that don’t have a lot of people searching for them. This may seem counterintuitive. Why write something for that only generate a specific amount of people?

The answer may be in the question. Long tail keywords consist of three or more search terms. They may be very specific; hence, these keywords are often associated with a certain niche. Since these keywords are in a niche, it’s possible that anyone who searches for these keywords know exactly what they want. This makes it more likely that the views you’re getting from these very specific searches will turn into purchases.

Learning SEO can be done quickly with a few readings from the internet. However, if you’re a busy agent and don’t have much time to learn this new skill, you can also hire a reliable SEO editor to do the job.

Starting anything isn’t easy, and we understand that there’s a lot of things to ensure before you launch your website. These are the basics of setting your website off to a successful start, but ultimately, it depends on your effort to keep improving and finding out what works best for your business.

Know anybody who’s tried these tips out? Have your own fundamental website building tips? Share them with us in the comments below!

What’s the Difference Between Consumer Insights and Market Research?

A major debate that is waged in the business world is what data collection methods will deliver the best results for a business – consumer insights or market research? Folks who are aligned with the consumer insights team will shout the superiority of their position as loudly as possible while proclaimers of marketing research with do the same with their position.

The truth is that there’s an argument to be made for both positions so the best way to approach the question is to compare the two. Let’s begin with the basics.

What is Market Research?

 

Market research is a systematic approach to gathering information about a target market or customers. It is an essential part of a sound marketing strategy. Research is used to discover the needs and size of a market. It’s based on logical, statistical evidence. In short, market research answers the “what” of a market and its customers.

What is Customer Insight?

consumer insightsCustomer insight is used by businesses to determine the reasoning behind why their target customers behave a specific way with regard to their brand. Insight is used to affect purchase behaviour. In short, customer insight shows us “why” a customer behaves a specific way.

A Closer Look at Customer Insights in Action

Companies that are focused on customer insights are 60% more profitable! That’s a huge increase so let’s look at it in action.

Let’s use an automotive company as an example here. This business has already laid out a sound marketing strategy and learned as much as they can about their overall audience through market research. They have made some sales but now they are looking to improve their marketing, so they launch a new customer survey to capture key information from their customers. The goal is to dive deeper into the psyche of the customer experience. The only way to do this is to ask questions.

Digging deeper into the customer psyche, the automotive company learned that their customers have the following thoughts about why they change dealers. Some of the top insights gained in this example might be:

  • Long waiting times
  • Appointments not being honoured
  • High costs when compared to competition
  • Costs higher than initial quote
  • Details poorly explained
  • Upselling is annoying customers
  • Poor quality services

Customer insights provide the information necessary to deal with issues that are important to customers. Using the above information, a business could incorporate the following solutions:

  • Take steps to ensure that work is done on schedule. This might mean installing better tools or hiring more employees.
  • Set a standard pricing system and always stick to it.
  • Relay all information about services rendered to the customer upon completion of work.
  • Develop a system for recommending additional services tactfully.
  • Hire more skilled employees to ensure the work is done correctly the first time.

These solutions would only be brought to life through insights. Market research details how you should market your service to a target market while insights provide information to help ensure each customer’s experience is the best it can be.

We live in an age where there is plenty of research readily available to everyone. What is lacking is valuable, actionable insight.

The Bottom Line

The experts will continue to wage war over which is better, but the reality is that both market research and customer insights have a very important role to play in a business. Rather than thinking of them as separate entities, start looking at them like layers on a cake. Research delivers knowledge of an overall market and will always be the foundation of a sound marketing plan. Insights just add another layer to that, adding more narrative to the data acquired through research.

We need research to get customers and insights to provide them with the best experience.