Great real estate business websites almost seem impossible to make for the rookie agent. Like most real estate agents I know, it has become quite a challenge to compete in the digital age. Coupled with the lack of tech savviness, it may dishearten an agent from finding continued success in their career.
Although websites are common among real estate agents, they are often abandoned or mismanaged by their owners. Agents are often clueless about what to do after getting a domain. This results in ghost blogs after a month-long attempt to get their websites going.
Time-consuming? Yes. A waste of money? Yes. Frustrating? Definitely.
Don’t fret! Getting leads from the internet isn’t rocket science. You don’t have to go through a two-year course in digital marketing either. All you need is a little bit of effort, a little bit of time, and a whole lot of grit.
Real Estate Business Tips to a Successful Start
We’ve compiled a list of the hacks that have helped pave success for a variety of real estate businesses. From choosing the most appropriate platform for you to promoting every blog post, we’ve got you covered.
- Choose the best platform for your audience
When it comes to making a blog, most people often oversee this important step. Blogging platforms are often seen as just a place where your blog can be held. For common folk, blog platforms may just be the same. Newsflash: they’re not.
The biggest blogging platforms as of this writing are Blogspot, WordPress, and Tumblr. All three have their pros and cons.
Blogspot is the oldest one of the bunch. It is currently under Google. Although it’s a classic, Blogspot based blogs are difficult to customize and create marketing-based posts. This makes it a big dilemma for real estate agents.
Tumblr, on the other hand, is the youngest. Founded by David Karp in 2008, Tumblr quickly gained popularity among teenagers and young adults for it’s ease of use. In addition, Tumblr popularized the ‘reblog’ option—an option that allowed you to repost an entire blog post (with credit to the original blogger) to your own blog. This feature was so popular, Facebook parroted it with their ‘Share’ feature.
Tumblr’s reblog button is useful for those who want to get the word spreading quickly. In addition, Tumblr is a blogging platform that puts emphasis on pictures. This makes it perfect for highlighting your best model unit shots through your blog posts!
However, there are a number of disadvantages to using Tumblr. Tumblr currently cannot track specific stats on your posts. In addition, the majority of users are in their teens or early twenties. Unless you are advertising affordable housing for university or start-up apartments at a low price, it’s best to invest tour effort in hosting your blog on a different platform.
WordPress is the preferred platform by most digital natives. Two versions of this platform exist: WordPress.com and WordPress.org.
The main difference between WordPress.com and WordPress.org is that you have to pay for the latter. WordPress.com has a good number of features that are present in the .org version. Despite that fact, WordPress.com is just like another version of Blogspot.
WordPress.org allows users to design a website any way they want. Whether the web site focuses on photos or text, you are sure to achieve your vision.
Another advantage of working in WordPress is the variety of plug-ins that are available. Users can use SEO plug-ins to help improve their posts or add other relevant plug-ins.
- Make the perfect first impression
Now that you’ve got your blog platform down, it’s time to get to the nitty-gritty.
First impressions are everything. Real estate agents know this too well. There is only a limited thing you can do on the internet to make or break one’s first impression of you.
First, get a domain of your own. The best domain names aren’t more than fifteen letters. Keep your domain short and simple. You can name it after yourself or the types of homes you’re selling.
Second, ensure that your homepage represents you and your brand effectively. This is the first thing any potential client sees and can determine whether they continue to lurk in your webpage or close it out of apathy.
Make sure that your website and homepage are free of clutter and unnecessary widgets that will cause it to load slowly. If you’re not very tech savvy, it’s best for you to hire web designer for this job. Agencies are usually hired for this kind of work. It doesn’t only do web design; they also do 3D rendering as well.
Agencies make it easy for you to communicate your vision. They understand what works for commercial use, and will help work with you to merge both design and function. This allows you to introduce things in your homepage that your competitors don’t have. A digital walk-in feature for the latest project yet to be made? An in-depth and detailed model of that swanky uptown apartment? A clean website that engages its visitors and encourages them to just keep browsing? They’ve got you covered.
- SEO-proof your website
SEO stands for Search Engine Optimization. Different companies use this today to ensure their content pops up first in different search engines. To get that top search spot in Google, Bing, or any search engine on the internet, a variety of strategies are to be done.
The oversimplified explanation of how SEO works is through link building. The more websites link back to your content or website, the more relevant it becomes to search engines like Google. There are many ways to get your content to the top, but your safest bet is through long-tail keywords.
Long-tail keywords are, to oversimplify it, keywords that don’t have a lot of people searching for them. This may seem counterintuitive. Why write something for that only generate a specific amount of people?
The answer may be in the question. Long tail keywords consist of three or more search terms. They may be very specific; hence, these keywords are often associated with a certain niche. Since these keywords are in a niche, it’s possible that anyone who searches for these keywords know exactly what they want. This makes it more likely that the views you’re getting from these very specific searches will turn into purchases.
Learning SEO can be done quickly with a few readings from the internet. However, if you’re a busy agent and don’t have much time to learn this new skill, you can also hire a reliable SEO editor to do the job.
Starting anything isn’t easy, and we understand that there’s a lot of things to ensure before you launch your website. These are the basics of setting your website off to a successful start, but ultimately, it depends on your effort to keep improving and finding out what works best for your business.
Know anybody who’s tried these tips out? Have your own fundamental website building tips? Share them with us in the comments below!